What is Your Unique Selling Proposition (USP) ? - The Startup Shepherd
Every company needs that secret sauce; that special thing that makes it different. Yours included. There are different ways to talk about it and different ways to approach it. What I want to talk about today is USP. USP stands for, “Unique Selling Proposition”.
A Unique Selling Proposition is a unique benefit to your customers. It's not a catchy slogan, it’s not a mission statement, it’s not an attribute about your company, it’s not anything like that. It’s a specific benefit to your customers. It is not a unique product, it is your unique approach to the product or service. This unique selling point can often set you apart in a crowded market.
This marketing strategy is often overlooked and companies try to be the ‘best at everything’. But that is not a very smart approach.
Let me give you two great modern day examples of unique selling propositions in action.
1. Volvo: their USP is safety. We all know it. Volvo is the safest car on the road. At least that's what we think.
2. Craftsman tools: They're so durable they're guaranteed for life. That’s a benefit to the customer.
What is your USP? Focus on the customer and you'll find it. And then when a prospective customer is looking at your product or service and is asking “Why should I buy from your?” Your USP should answer that question.
_____________________________________________
Have questions? Book a call, and talk to Brett today:
https://rebrand.ly/clarity-brettcenkus8
_______________________________________________
You can reach Brett through:
https://rebrand.ly/clarity-brettcenkus8
/ brettcenkus
/ bcenkus
https://cenkuslaw.com
https://braatenwoods.com
https://merger-resources.com
_______________________________________________
Brett A. Cenkus has 20+ years of experience in business law, finance, and entrepreneurship. Through Cenkus Law, PC, he provides advice and services for mergers & acquisitions (M&A), securities offerings, founders’ agreements, and other general business law issues.
Through Braaten Woods, LLC, Brett helps business owners in the lower middle market ($2MM - $25MM) position themselves for sale, find buyers, negotiate, and close M&A deals.
Brett also maintains merger-resources.com, a site packed with free articles, videos, checklists, deal diagrams, template contracts, and other tools to help pass M&A knowledge to others.
Brett regularly consults with entrepreneurs and invests his own capital as an angel investor.
From 2010-2013, Brett served as Chief Legal Counsel of a publicly-traded international oilfield services company. From 2001 to 2006, he and a partner founded and built Paragon Residential Mortgage. Bridge Investments acquired Paragon in 2006.
Brett holds a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.
Brett lives in Austin with his wife, Cathryn, and his daughter, Elle. He enjoys reading, squash, classic movies, great food and wine, and the New England Patriots.