From Zero to €8 Million in 3 Years: Premium Elevator Manufacturer Case Study | Alex Group
A manufacturing business in the premium segment. A complex technical product. Two strong competitors in the market. Zero sales at launch. How to build a system that generated €8 million in 3 years – we'll explore this using a real-life case study.
In this video, you'll learn how a premium elevator manufacturer developed a scalable B2B and B2C sales system, entered the international market, and recouped its marketing costs from its first deal within three months. We'll show how, through an integrated approach to packaging, marketing, and sales, they made a complex engineering product desirable in the premium segment.
What we accomplished:
— Created a brand platform and translated technical language into the language of premium client values
— Built systematic traffic through search engines, targeted advertising, newsletters, and B2B partners
— Divided sales into B2C (homeowners) and B2B (architects, designers, and builders)
— Implemented lead filtering by budget, property readiness, and technical feasibility
— Created a full set of marketing tools: websites, presentations, marketing kits, and scripts
— Built a sales system independent of the manager—easily scalable
Results over 3 years:
— 6,500+ inquiries from all over the world
— 158 contracts for custom elevator manufacturing
— €8 million in revenue without third-party investment
— Marketing paid for itself with the first deal in the first 3 months
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Alexey Balandin is a business architect and founder of Alex Group. He has 15+ years of experience building sales departments in Europe and Ukraine. He personally brought a project from scratch to €7.9 million without any investment.
This channel offers hands-on, no-nonsense advice: how to build a sales department from scratch, increase conversion and revenue, implement a CRM, establish KPIs and motivate managers, scale a business, move beyond operational management, and manage a company by numbers, not by gut instinct.
This channel will be helpful if: you have sales, but they are unpredictable. Everything depends on the owner. Managers are working without results. Marketing is eating up the budget without any return. The business is stagnating or losing ground.
We work with small and medium-sized business owners in Europe and Ukraine.
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