Why Playful Ads Perform Better
When creating a brand identity, it can be hard to decide whether to keep things corporate or go for something more playful.
In this episode, Mark Huber, Metadata’s Head of Brand & Product Marketing, is joined by Holly Chen, VP of Marketing at Mosaic.
Holly explains that ads with a more fun feel often perform better than high-production, “buttoned-up” ones. Adding personality and quirkiness can help your brand stand out from the crowd.
Watch to find out:
• Why Holly believes personal, playful ads perform better on social platforms
• How this benefits companies with smaller budgets
• Why your ad shouldn’t look like an ad
For more advice from Holly, tune in to the full episode.
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