How to Create Automated Birthday Campaign with Mailchimp (2026) | Step-by-Step
Learn how to create an automated birthday campaign with Mailchimp using the most current method available. In this tutorial, you'll set up a birthday automation from scratch — including how to collect birthday data, configure the trigger, build your email sequence, and schedule the send timing. This approach works with Mailchimp's latest interface and requires no third-party tools or paid add-ons. Whether you're sending a simple birthday discount or a multi-step sequence, this method keeps it clean and effective. Everything shown here reflects the updated Mailchimp dashboard so you won't run into outdated steps. Watch through to the end to make sure your automation goes live correctly.