When you prepare an ad campaign on Google Ads, your credit card information is required. In many cases, a small setting mistake will enable Google to launch your campaign before it is ready, and your budget will be wasted.
This video shows how to set up an account on Google Ads without inputting your credit card information. You can then use free services in Google Ads, such as using the keyword planner to find keywords and predict their performances, designing Google ads, and practising Google Ads campaign settings. It is a safe way to prepare your Google ad campaign.
The video was created by Haoyuan Zhang, a former student from the digital marketing course.