Wordpress QR Code Plugin - Selling QR Code Services To Offline Clients Part 8
http://www.wordpressqrcode.com - Wordpress Qr Code Plugin That Creates QR Codes In ANY Wordpress Blog Post Or Page. FREE QR Code TRAINING On How OFFLINE Marketers Can Make Money TODAY Selling QR Code Services Using Our Wordpress QR Code Plugin.
You can help your customers make money with QR codes if you follow these tips. They are designed to ensure that the QR codes are effective and do what they are meant to do.
Firstly, you have to make sure that the landing page the QR code directs to is mobile device friendly. This is one of the biggest causes of failure with QR codes and by simply installing a Wordpress plugin you can make sure that the websites are effective and work for your clients.
Make sure you test the QR code on different platforms such as the iPhone, a Blackberry and Android to ensure they work. Whilst technically the QR code should work on all of them, you can sometimes find differences in how they are scanned and issues. By spending a few minutes testing the code you can make sure that it works and then not get egg on your face after your customer has spent money printing advertising material.
Keep the URL you are redirecting people to with the QR code short. This is going to reduce the possibility of errors and maximize the success of your QR codes.
Also try to keep the QR code matrix under 33 x 33 because there are sometimes issues with larger matrixes on some smart phones. The idea is to maximize the availability and usage of the QR codes and avoiding this prevents a possible serious flaw (think CEO of company trying QR code and it not working ... would not be good for you).
Smaller matrixes also have a lower chance of failure because they are easier to scan and read by smartphones.
When you are creating QR codes there is an option to use error correction which you need to use. This allows for the matrix to be rebuilt by the smartphone if it is crumpled or a piece missing. This helps to mitigate against poorly reproduced QR codes or damaged pictures.
Make sure that the content you are re-directing people to is of value to them. It has to be both relevant to them, i.e. related to where they got the QR code from and of interest. Doing this will help to ensure you get a good response from them. You may have to help the company you are working with to ensure that they get the right content here.
You can offer discounts, coupons, prizes or other interesting information that will help them to do what you want them to do. Imagine if a restaurant offered discount coupons for their slow days through QR codes or if you could showcase the companies work or expertise on a website through a QR code.
Make sure you give the potential customers what they are looking for and make it easy for them to complete the desire action, e.g. make a purchase, sign up to a list and so on. Test the process yourself and make sure it is blindingly obvious. You will learn when dealing with the public that you can't make anything idiot proof because they are always inventing better idiots! Seriously ... anyone in customer service will tell you that.
Poor quality content is a waste of time and effort and won't see the return on investment that your customers are looking for and will result in them terminating your services.
Make sure it works, make sure it is good and you will find that QR codes will be a good earner for you.
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