Track Custom User Activities Data Using Facebook Pixel | 2021 Update
Tracking Custom User Data
using Facebook Pixel can help you segment your audience as per their engagement level with your webpages and precision target the Remarketing and LookAlike Custom Adience based campaigns.
This custom user activity tracking is critical to optimize our campaign ad cost by targeting only relevant people instead of a mass audience base.
Facebook Pixel Event Tracking just got better and easier with the event setup tool in 2021 and beyond.
You can also use Facebook Pixels Chrome extension to check if your pixel event trackings are set correctly.