This is a live talk I gave about the app industry and how it’s changing for developers and marketers. People are downloading fewer apps but spending more than ever, reshaping what growth looks like. I talk about what’s driving this shift, how competition is evolving, and what it means for the future of apps. It’s a look at where the app economy is heading next.
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#ASO #appstoreoptimization #appmarketing #mobileapps