How SEO poisoning tricks users
Attackers leverage search engine optimization (SEO)—a legitimate technique used by everyday marketers—to manipulate the content of their malicious sites to appear relevant and attractive for popular search terms, especially those related to current events, trending topics, or common search queries.
When users click on the seemingly legitimate links in the search results, they are redirected to sites that can infect their devices with malware or trick them into disclosing personal information.
To learn more about this technique and others, check out the 2024 Threat Detection Report: www.redcanary.com/tdr
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