Jal ka jeevan | IDC IIT Bombay| Hyperlocal Educational Video | Himachal| Kangra
This video was made as a tool for our research under the umbrella topic of 'Hyperlocal videos to create engagement of Adults with Low Education" under the guidance of Prof Anirudha Joshi as a part of my Project II at IDC, IIT Bombay (Interaction Design, M.Des 2020-22).
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PROJECT ABSTRACT
The National Education Policy [2019] has listed parental engagement as a measure to help students at all levels achieve foundational literacy and numeracy. However, engaging with the children’s learning doesn’t come easy for parents who are not educated or have low levels of education themselves [Dearing, E. et al., 2006, Menheere, A and Hooge, E., 2010; Cooter, K. 2006]. In prior study by Joshi, Padhi & Jhunja [2019], four kinds of hyperlocal educational videos were made for the parents with the help of the school teacher, but little engagement was seen from the parents’ end as they didn’t feel like these videos were for them. The aim of this study is to evaluate whether hyperlocal educational videos can engage and help in learning for the ALEs who are also parents to the school going children. The motivation for using video content that would be sent to the parents over apps like WhatsApp was born from the fact that it is a fast, cheap and dynamic way to reach the parents. The ubiquity of smartphones in India and the low prices of data makes it easier to do so for a larger audience each day [Devanuj and Joshi, A., 2013]. We used twelve elements of interest and created one hyperlocal video on a science topic from class VI HP Board textbook. We used the Kirkpatrick model of training evaluation and conducted semi structured pre test and post test with eight participants who volunteered to participate. We sent one unlisted video on youtube to each participant and took note of the number of views on each video. The study revealed that the elements of interest used were successful in creating engagement as on average each participant watched the video 4 times and also shared with their children. Other elements used for clarity of concept like animation on top of shots from the local places, illustrative animation and stop motion animation were also successful as on average the participants scored 3.5/4 in the post test compared to ¼ in the pre test. Overall, the video was positively received by the ALEs and it helped start a conversation between the ALE and their child taking a step towards developing an academic environment at home.
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