One of the most inspiring designs of the year. The Amazonia logo.
The first 500 people who use my link in the description or scan the QR code will receive a free one-month trial of Skillshare! https://skl.sh/marcocreativo02261
The new Amazonia logo has gone viral. Everyone is talking about how beautiful it is. But almost no one is talking about what's behind it.
In this video, I take an in-depth look at the Brazilian Legal Amazonia identity project developed by FutureBrand São Paulo: the typographic concept that has surprised half the industry, the creative decisions, the local artists involved... and the controversies that have arisen and that very few are mentioning.
Because there's more to this project than meets the eye.
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#logo #amazon #creativeframework
00:00 - INTRODUCTION
00:52 - THE CHALLENGE
02:08 - FREE MONTH OF SKILLSHARE
03:19 - THE SOLUTION
05:06 - THE SYSTEM
08:25 - THE CONTROVERSY
10:05 - ORIGINALITY
12:33 - CONCLUSIONS
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