We help people understand government by making content simple and user journeys intuitive. And we also help government understand people as GOV.UK serves millions of users every day. This gives us - and departments - incredibly valuable insights on what people need to do and how we can better serve their needs.
To keep playing this vital role we need to make sure GOV.UK can keep pace with the technology people want to use. We need to prepare for a world where people might not access GOV.UK through their computer or smartphone, but could be using Alexa, Google Assistant or some technology that hasn’t even been created yet. We need to make GOV.UK understandable by humans and machines.
Trisha Doyle, Head of Content at GOV.UK, explains more.
Read our content design guidance: https://www.gov.uk/guidance/content-d...
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