New LinkedIn Ads Campaign Structure Explained (Campaigns vs Ad Sets)
LinkedIn has quietly changed how ad accounts are structured — and it’s confusing a lot of advertisers.
In this video, I explain the new LinkedIn Ads campaign structure, what changed from the old setup, and how to structure your campaigns correctly so you don’t lose flexibility or optimization control.
You’ll learn:
How LinkedIn renamed Campaign Groups, Campaigns, and Ad Sets
Where most advertisers make mistakes with objectives and budgets
Why setting objectives at the top level can hurt performance
How to structure TOF, MOF, and BOF campaigns properly
Best practices for controlling budgets and bidding in the new setup
This video is ideal for:
B2B SaaS marketers
Demand generation managers
LinkedIn Ads specialists
Agencies managing multiple LinkedIn Ads accounts
If you’re launching new LinkedIn campaigns or restructuring existing ones, this video will help you avoid costly setup mistakes.
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