Focus on the Future: New Frontiers in Retail
Understanding how to draw deeper engagement when the consumer ecosystem is undergoing accelerated change is key to unlocking sustained growth, value, and profitability. Omnichannel retail is now the norm, and the challenge for brands is to design capabilities to meet this new retail ecosystem—otherwise consumers will shop with the competition. In this session, you’ll hear a perspective from “Wall Street” on how the retail boundaries are constantly changing, and what a new connected experience can mean for your brand. #IAB #BDS2021
Speaker: Oliver Chen, Managing Director, Retail, New Platforms, Luxury Sector, Cowen
Interviewed by Chris Bruderle, VP, Industry Insights and Content Strategy, IAB