Why Spotify Wrapped Hits So Hard Every Year (it's not about music)
Look around, you or someone close to you have probably shared their wrapped receipts in the last 14 days, but what gets us hyped about this cultural moment?
One thing is for sure, it's way beyond wanting to share your 12 months of music.
In this video, I break down the real psychology behind why Spotify, Apple, Youtube and every other platform's Wrapped work and why we keep sharing it every year.