Nobody Told You How To Do Entity SEO
Join Michael King of iPullRank, Ruth Burr Reedy of UpBuild, and Cindy Krum of MobileMoxie for a crash course in Entity SEO. How to ACTUALLY USE it. Entity SEO is not just a philosophy that's fun to talk about, it's how Google is understanding your business and your content. Start applying this knowledge and become an authority in your sphere of influence.
In this webinar you'll learn:
• What is entity SEO? (We're only talking about this briefly before getting into the meat.)
• How can you use it in your day-to-day practice?
• How do you create an entity?
• How can you actually optimize your entities?
• What specific tactics are working?
[1:57] Entity SEO origins
[9:22] What is an entity?
[23:52] How do SEOs know if Google understands an entity?
[31:18] How to determine which entities to establish authority
[37:06] How do you identify, build, and strengthen your entities?
[1:09:37] Entity Optimization Checklist
[1:10:20] How to measure entity performance
[1:14:49] Which Entity SEO tools to use to build out your data?
[1:21:21] Parting words