9 copywriting mistakes that will kill your content
Top 9 copywriting mistakes on Instagram
Ever read a crazy-good post but the caption made you snooze like all the most recent Marvel films?
It’s a buzz-kill.
Don’t ruin your reader’s dopamine high.
Avoid these 9 caption buzz-killers:
[1] Unsexy first line
The first line is "the ad of your caption.”
Get them right to encourage readers to continue reading.
Pro tip: write it last.
[2] Insufficient line breaks
A blob of text is hard to read.
Write shorter sentences.
This boosts engagement and makes your caption easier to read.
[3] Using hashtags
A highlighted pound sign with useless content is distracting.
Stop forcing hashtags into your captions.
Use them at the end or avoid them.
[4] Being too formal
Kindly note, that it’s my pleasure to inform you that…
Too much formality reduces engagement.
Because in real life, no one speaks as if they had a pole up their gluteus Maximus.
[5] Jargon is lethal
Write to be understood. Not to impress.
Jargon kills comprehension.
And kills attention.
Avoid.
[6] Weak call to action
Always include a next step at the end of your captions.
It could be asking people to sign up for your newsletter.
Or to leave a comment.
[7] Vagueness
An unfocused story confuses your readers.
Be specific.
Because being specific is persuasive.
[8] Insulting your audience
I’ve seen people talking smack about their readers.
Don't insult your audience...
Unless your goal is for people to stop listening to you like they've stopped listening to woke movie stars who insulted their fans.
[9] Making yourself the star
Write your post and substitute any "I”, "we", or "myself” with "you”.
But be wary.
The game is to get more followers, not to insult them.
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