In this video, I'm going to explain EVERYTHING you need to know about using Google Analytics 4 to increase your website's sales.
0:00 Intro
0:39 What is Google Analytics 4 (GA4)?
1:21 How to create a Google Analytics 4 account
3:51 Installing GA4 on Shopify
5:10 Installing GA4 on WordPress
5:44 Configuring GA4
6:04 Data collection
6:21 Google Signals
7:32 Conversions
10:47 Audiences
12:23 Linking Google Ads
13:21 Data retention
13:54 Internal traffic
15:24 How to use GA4 to sell more
16:12 Real-time
17:53 Acquisition
28:03 Engagement
30:45 Monetization
34:25 Retention
35:33 User attributes
38:04 Technology
40:35 Exploration
42:33 Advertising
43:48 Create a hypothesis
Links mentioned:
Create a GA4 account from scratch: https://bit.ly/3NYK7ZP
Install GA4 on Shopify: https://bit.ly/3K6JivZ
Install GA4 on WordPress: https://bit.ly/44q53hM
GA4 demo account: https://bit.ly/46ANZYd
Default channels in GA4: https://bit.ly/44ug2H1
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🎯 Sign up for my course “How to Sell with Facebook and Instagram Ads”: https://bit.ly/40Tjk5I
🚀 Need help with your ads? Schedule a call with my team: https://bit.ly/3Ysv1i6
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