Standard Shopping vs Performance Max Campaigns [Full Comparison]
If you’ve clicked this video, you’re probably confused as to when and if you should be using Standard Google Shopping or Performance Max campaigns for your ecommerce store.
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In this video, I want to help you understand the key differences between Google Shopping and Performance Max Campaigns. I am going to cover off when I personally use each one. I will also address the most frequently asked questions I get about these two campaign types.
You’ll then be able to decide when to use each type of campaign and which one is best for you!
This video is based on my experience managing and analyzing 100’s of different google ad accounts across a wide range of ecommerce niches.
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