Website Tracking with Google Analytics - How to Set Up
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When it comes to Search Engine Optimization (SEO), analyzing traffic to your website is crucial to everything from search pagerank to ad campaigns.
Google Analytics is a powerful, free service that monitors your website constantly. It tracks, reports and analyses traffic to your website.
Just some of the powerful features offered by Google Anaytics:
1- How many visitors you get to your website
2- Where your best visitors are located
3- What days of the week/time they are most active
4- What pages on your website are popular with them
5- What other sites are sending traffic to you
Google analytics has loads of information and reports about how visitors view and use your website. With this information you can know:
What pages and articles to write
Which pages need focus or editing
Effectiveness of ad traffic and link building
Search pagerank effectiveness
With so much information about your website available, it is easy to see why you would want to use this free service. But if you are new to Google Analytics and website analysis, how do you get started?
Steps to starting your Google Analytics account and website tracking are simple:
1- Have a primary google account – the same one used for GMail, Google Drive and YouTube
2- Create an account by going to the Google Analytics website (https://analytics.google.com)
3- Fill out your account name, your website’s name and website’s URL
4- Agree to the Terms of Service
5- Get the Tracking ID from Google Analytics and add it to your website’s page headers
6- Test that the tracking ID is working by reloading Google Analytics. It may take some time for tracking to work.
Once your tracking ID is working, you can now start looking at traffic and explore the various website analysis reports available to Google Analytics.
With the information at hand, you can now focus on the things you need to make your website successful in driving traffic.
We hope you find this informative and useful. Please subscribe to our channel and like our videos! We have many training videos on SEO and Google Analytics.
Kash Data Consulting in Plano, Texas has services which include Search Engine Optimization, Search Engine Marketing, Social Media Marketing and IT Consulting Services. If you have a business in the Dallas or Plano, Texas area, ask how we can help with local digital marketing.
Serving small-to-medium sized companies in the Dallas-Fort Worth area
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