How To Set Up YouTube Placement Ads - YouTube Pre-roll ads
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YouTube pre-roll ads
Placement ads
youtube video ads
youtube video marketing
video marketing YouTube
Video Ads
Video ads (formerly in-stream video ads) can run in video players appearing on YouTube watch pages and channel pages with featured videos. These ads may run on YouTube desktop, mobile web and apps, connected TV, and game console properties, as well as the Google Video network and embedded YouTube players. Video ads may be skippable or non-skippable. Skippable video ads can be a maximum of 60 seconds and non-skippable video ads can be a maximum of 15 seconds (20 seconds in EMEA, India, Malaysia, and Singapore). Non-skippable video ads that are up to 30-seconds long are allowed on a sub-set of inventory. We also allow 5 second bumper video ads as part of sponsorship packages.
The video ad can appear when a user initiates video play either in the beginning (pre-roll), at points in between (mid-roll), or after (post-roll).
A view of a skippable ad will increment the YouTube view count at the 30 seconds mark or when the ad has been watched completely. Non-skippable ads do not increment the view count.
You can create non-skippable 15-second or 20-second video ads through AdWords. To create 30-second, standard video ads or 60-second skippable video ads, contact your customer service representative.
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