Who Should Craft Your Company Story?
According to B2B marketing expert, Dave Gerhardt, your story is your strategy. So where should your company’s story come from?
Dave, Founder of DGMG, and Kyle Lacy, SVP of Marketing at Seismic, debate who is the best person to develop your messaging and why it’s important.
Find out:
• Why messaging should come from the top down
• When to get mid-level managers involved and why they’re vital for buy-in
• The role customers have in story development
To hear more from Dave and Kyle, watch the full video, Why Brand Drives Demand. They dive deep into how to drive demand with a compelling brand story and share more insights from their impressive B2B marketing careers so far: [URL]
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