On March 16, 2015 at IAB's Ad Lab, industry leaders came together for a Mobile Programmatic Town Hall to discuss today's landscape, including of the intricacies and opportunities of the Mobile Programmatic arena.
Rob Kramer, General Manager of Mobile, OpenX; Brian Murphy, Sr. Director, Publisher Relations, Yahoo; and Matevz Klanjsek, Co-Founder and Chief Product Officer, Celtra all share their thoughts.