FlightCheck User Interview- PDF, Designers and Bicycles

Опубликовано: 03 Октябрь 2024
на канале: Markzware
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Markzware User Story -- This spontaneous interview all started on Friday, May 16, 2008. The sun was shining and business was good at Markzware Europe. Then, we got a call. A graphic designer wanted to purchase FlightCheck. No problem, we normally pass them through to a local reseller.

For more info on FlightCheck, see:
https://markzware.com/products/flight...

However, FlightCheck user, Mr. Paul de Boer, said, "No, no, please. I live down the street, in The Hague, and will bike over and pick up the DVD of the software."

"Okay. The coffee stands ready," (a Dutch saying), we agreed and bent the rules, this time. After all, it is not every day that someone picks up their order via bicycle. Riding your bike is a mainstay in Holland, and many of us (even 80 year olds and such) use them to get to work every day, rain or shine.

After talking to Paul, it was clear that he had a lot of pre-press and graphic design experience. As a matter of a fact, he just finished communicating with the printer about his latest InDesign job, a 100-page art book, which demanded high print quality, of course. (ICC Profiles were a particular concern for him and, thus, color in general.) The printer wanted a cPDF or Certified PDF, but Paul knew, from experience, that delivering a closed-up PDF made editing more difficult, especially for a detailed, multi-page book.

Yes, some PDF editors, like PitStop, can do some things, but this book had no room for error and, too often, small edits in a source or native file become large nightmares in a PDF. Even with Paul's experience, errors do happen. He knows that, and it was this reason he cruised over to grab his FlightCheck app.

Just yesterday, a large Dutch printer mentioned how the market was moving away from demanding only PDF files and that they had no problem with this, due to the volume of last-minute document issues. Many creatives or designers prefer to submit native Adobe InDesign, Illustrator or QuarkXPress files. This way, perfection (and easy editing) is far more likely to be achieved, without any printing issues. PDF is great and has its place, but many creative professionals still prefer to work in, and to deliver, the native, source file.

In this interview, Paul discusses these facts, his business, and his background. Enjoy! Following is more information about Paul and his firm:

Atelier Paul de Boer (PB-Visuals) is specialized in graphic design, web design, DTP and assistance, in the entire workflow of the Printing and Media or printmedia (prepress included). Most clients are found in the cultural and art fields. Atelier Paul de Boer creates art books, invitations, posters, video presentations, websites, etc. The main advantage of working with Atelier Paul de Boer is that they understand the wishes of the client and realize those wishes, as high-quality products, at very reasonable rates.

For more info on Paul de Boer, see:
https://www.pauldeboer.com/

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FlightCheck User Interview- PDF, Designers and Bicycles