What's really happening with DIGITAL MARKETING in 2024? // Episode 297 with Mike Allton
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In this episode, Ben Amos interviews @MikeAllton a digital marketing expert, about the landscape of digital marketing in 2024. They discuss the importance of strategy in digital marketing and the difference between tactics and strategy. They also explore the role of video in marketing strategy and how audience perceptions and expectations of video have changed. Additionally, they delve into the impact of AI on marketing and the future of AI in the industry.
Takeaways
Strategy is crucial in digital marketing and businesses should focus on understanding their why, target audience, and goals before diving into tactics.
Video plays a significant role in marketing strategy, and businesses should consider leveraging live video to engage with their audience and build relationships.
Audience perceptions and expectations of video have evolved, with a shift towards more authentic and raw content, although high production value is still important in certain contexts.
AI is transforming the marketing industry, with tools using AI to analyze data, generate content, and make crucial business decisions. Businesses should embrace AI and explore how it can enhance their marketing efforts.
Chapters
00:00 Introduction and Overview
02:52 The Importance of Strategy in Digital Marketing
08:06 Understanding the Difference Between Tactics and Strategy
12:49 The Changing Landscape of Digital Marketing in 2024
16:11 The Role of Video in Marketing Strategy
28:10 The Impact of AI on Marketing
33:51 The Future of AI in Marketing
42:46 Conclusion and Call to Action
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