SEO for Busy Bloggers #1: Managing SEO Content Creation
Are you a blogger, business owner, or marketing manager in charge of the company blog? This webinar is for you!
Viola Eva, Billie Hyde, Cecilien Dambon, and Sofie Couwenbergh talk about all things content creation for SEO. They cover:
How to turn your keyword research into tangible content ideas,
How to set up and structure a content calendar,
How to write, review, and edit content in an effective manner,
Tricks for scaling up your content production.
Download a practical checklist so that you could always know if your new articles are optimized for SEO → http://bit.ly/blogger-checklist-seo
Transcript → https://www.semrush.com/webinars/seo-...
Semrush Content Toolkit → https://www.semrush.com/content-marke...
Related webinars → • Content Marketing and PR
More webinars → https://www.semrush.com/webinars
Read more → https://www.semrush.com/blog/creating...
00:00 Introduction to Topic and Guests
04:30 Major Challenges in Content Production
09:20 What Are Topic Clusters?
11:52 Selecting Good Keywords to Target
13:55 What to Put in a Content Brief?
18:10 Brand Guidelines for Content
24:40 How to Stay Consistent with Writing Content
29:20 Are AI Content Tools Useful?
34:50 Tools for Checking SEO and Content Quality
37:45 Content Calendar Tips
42:30 Content Production Stack
46:30 Proving Content ROI
52:43 Hiring Good Content Writers
59:22 Concluding the Discussion