B2B Digital Marketing Expert Advice for Microsoft Partners at Inspire
The customer journey is shifting rapidly, with 70% of the process complete before they even reach out to sales. Learn how to attract the right customers online, leverage search engine marketing to increase sales velocity, and use sophisticated targeting to build a powerful B2B advertising strategy.
In this session wrap up, digital marketing experts from Microsoft share knowledge on how Microsoft partners can best achieve digital transformation through a robust digital marketing strategy that encompasses search engine marketing on Bing Ads, social media and content marketing on LinkedIn and showcases the Microsoft DCCN platform that helps drive awareness of Microsoft products and services, direct to your website.
Watch the session by searching for “smart digital marketing” on the Inspire session grid: https://myinspire.microsoft.com/sessions