Global Web Content Management - SDL Tridion 2011
Digital marketing enhances your game. It offers you faster and easier ways to reach out to your audiences through new and further reaching channels.
Channel orchestration means controlling the best channel mix to engage and connect with your target audience. Problems often arise through a disconnection between departments, meaning that we could treat customers differently through different channels.
With SDL Tridion's unified marketing suite, you can now maintain brand consistency by managing multi-channel content in all formats from one place.
From now on, one person can manage all channels including social media content with a single content repository. By using TMS's translation memory which learns your messaging styles, translation becomes cheaper while consistency and even tone of voice is maintained.
Web, mailings, mobile sites, point of sales, print, social media, emails, direct mail, customer support information, intranets, extranets, affiliate websites can all be easily updated from one source. You thereby take away the complexity of inter-departmental work and channels and enable all the content writers to be efficient.
You can align all customer touchpoints, you can have consistent brand experience and you can have massive efficiencies by generating more relevant content, to more devices and channels with fewer resources.