How To Create Video Remarketing Lists For Search Ads (VRLSA) - Tutorial
Video remarketing lists for search ads has finally came out on Adwords. This video will show you how to set up a Video RLSA ad so that you can target those who have seen your videos.
VRLSA, Video Remarketing, Video Remarketing Lists, Video advertising, YouTube Remarketing, YouTube Channel remarketing
[00:00:30] those to people who've actually looked at your videos, been on your YouTube channel. It's a big, big step.
[00:01:00] YouTube channel, you can see that they got a lot of videos over here. Let's say they watch this video here that they just launched three days ago.
[00:01:30] center. So then, if I Google addiction recovery center, because I have watched this video on New Roads, now, they should pop up at the very top. They can bid a lot higher for keywords and I'm more likely to buy.
[00:02:00] that have come out allow for multiple touches. You really want to do them. I'm going to show you how to set one up.
[00:02:30] do is jump over here to your campaign ... How bout we do it. I'm just going to set one up. The first thing you're going to want to do is set
[00:03:00] up over here on your shared library, you're going to click audiences, then you're going to click on your remarketing list right here. You're going to go to YouTube users and viewed any video from your channel, viewed video from channel. Okay, we're going to hold everyone on here for 300 days and then we're going to create that list.
[00:03:30] Now, right here, anyone's who watching a video ... I probably already have those down here, but anyone who watches a video from our YouTube channel is now going to be on this list. Next thing you need to do is jump over here on your campaigns, you're going to click search network, 'cause remember, we're now going to create a campaign for search.
[00:04:00] is now seeing our ads.
[00:04:30] just don't. You can go to your locations. Let's say, obviously we want more United States, you could go down to all the way into each state, zip code, whatever you want to do here. Just depends on your budget, what you want to maximize.
[00:05:00] you'll want your ... All this stuff, you'll want to make sure you do. Just develop a good ad. I'm not going to go into that, there's some other videos out there that will go into that, just make sure the ad is really, really good. Have your extensions, have your call extension, have your call-outs, have your services, those all need to be included. Nope. I'm sorry.
[00:05:30] come back and create that ad here in a second. This is the big part. Normally you want to be really, really strict on your keywords. Especially in the rehab, you're going to be paying anywhere from 60 to $100 just to get this keyword. Well, what you can do, since you're only going to be targeting those who have visited your YouTube channel and watched your videos, you can be very broad here. We can just add almost everything, [00:06:00] which, normally you don't do this. Just to make sure you ... We're going really, really broad. We're going to hit every keyword we can or combination of keywords.
[00:06:30] we're going to go down here to ad group. You can do it campaign. Let's just do campaign, because it's set up under campaign. Interest and remarketing, then you're going to click right here on video view list. It's updating right now. I just set up this list a second ago, you're going to send that over to that side. And then it's target and bid or bid only. Add these lists or categories so I can set bids on them,
[00:07:00] but show ads when my other targeting methods.
We're going to go to target and bid. Show ads only to people associated with these lists or categories. That basically ... If you do this, it opens up the door to anyone, so you want to target and bid, that's important.
If you have any questions, you can always visit us online. Go to marketinghigh.com. If you are looking for some help for YouTube advertising, any type of AdWords, those types of things we can help. Just go to our website, get in touch with us. Check out our channel and subscribe to it. If you have comments, if you like videos like these, let us know and we'll keep creating them, but these should be really helpful, especially if you're spending thousands upon thousands of dollars on AdWords. This is going to save you some money. Get you a lot more. [00:08:00] More qualified patients, more qualified leads. And, I am out. Talk to you later.
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