Track Phone Clicks, Email Clicks, Scroll Depth & Video Views in GA4 Using GTM | Case Study
Track Phone Clicks, Email Clicks, Scroll Depth & Video Views in GA4 Using GTM | Case Study
Are your marketing decisions based on guesswork, or actual user behavior? In this video, I walk you through how to set up an advanced, custom tracking framework using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
By tracking high-intent micro-conversions (clicks, video engagement, and content consumption), you can gain clear, actionable insights into exactly how users interact with your website.
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👇 What We Cover in This Video:
Introduction & The Value of Custom Tracking
How to Track Phone Number Clicks (click_to_call)
How to Track Email Click Links (click_to_email)
YouTube Video Status Engagement (Starts, Progress, Completions)
Scroll Depth Threshold Milestones (25%, 50%, 75%, 100%)
QA Testing in GTM Preview Mode & Verifying in GA4
What You’ll Learn:
1️⃣ Phone & Email Click Tracking: Measure immediate lead intent from mobile and desktop users using URL variables (tel: and mailto:).
2️⃣ YouTube Video Tracking: Enable GTM's built-in YouTube trigger to monitor Video Starts, Progress, and Completions.
3️⃣ Scroll Depth Milestones: Configure vertical scroll depth thresholds paired with element visibility to measure exact content consumption.
4️⃣ GA4 Event Configuration: Map GTM triggers to custom GA4 events with descriptive parameters for clean data streams.
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