Few companies in the history of product development have had great products speak for themselves to the likes of: Google, Dropbox, Hubspot, Zoom, Altassian.
When Scaling a Business with a Product Led Solution, analysing the source of your customers can often come to a split decision in the road. Who to invest in the most?
Here Elias Torres, Founder of Drift, takes us through the product like growth situations his Startup had to face in maturation and how his transition from Coding into CTO later took place.
0:00 - Product like growth
1:10 - In the SMB world there is only two ways to survive
2:50 - Elias Torres transition from Coding to CTO
4:20 - Growing team size
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