B2B SaaS Linkedin Ad Funnels from 2 companies
This week, I chose to analyze Linkedin lead gen forms, from 2 B2B SaaS companies: Plivo and @useparagon by Brandon Foo
Paragon's ad funnel was a FREE TRIAL offer and included:
1 Linkedin lead gen form ad with proper UTM tagging and Facebook retargeting --
Different ad copy for split testing --
Homepage (no landing page) --
5 email automations in 1 week (links to private demo via Calendly, recorded demo on Youtube)
Plivo ad funnel was a GUIDE DOWNLOAD and included:
1 Linkedin lead gen form ad without UTM tagging -
Solid guide --
Website (no landing page) --
3 Email automations
Credits to the both teams for the effort to put these funnels together.
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