Firestarters Ep. 4: Gareth Kay, Founding Partner at Chapter
In this episode Neil Perkin, moderator of Google Firestarters, talks to Gareth Kay, Founding Partner at Chapter in San Francisco, about how planning, marketing, and advertising are all evolving. Gareth speaks about the power of having a high density of creative talent in businesses and agencies and how teams are the operating units of success. He also discusses the danger of planning specialising into irrelevance, the importance of diversity in inputs, and the challenges and opportunities that are emerging from the increasingly blurred lines between product and marketing disciplines.
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google.
Think with Google Firestarters is commissioned by Think with Google. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!
Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod