[Google TAG] Google ads or GA4, which tag to choose and use in campaigns? Configure Google tag
👉🏼 Need help implementing your paid traffic structure? Get in touch using the link below:
https://bit.ly/consultoria_trafego_pa...
👉🏼 Follow me on Instagram:
/ andre_ricardo_braga
👉🏼 To access the copymap, just click on the link below
https://copymap.com.br/?utm_source=yt...
👉🏼 Generate many more sales and profits with high-conversion pages:
https://bit.ly/paginas_alta_conversao
👉🏼 Create your Active Campaign account:
https://www.activecampaign.com/?_r=M4...
Also check out:
👉🏼 Automation for Whatsapp with 7 days Free for test:
https://teste7dias.pluglead.com/andre...
👉🏼 Hosting plan with 50% discount [Hostgator]:
https://www.hostgator.com.br/35850.html
👉🏼 Expert Certification in Sales Automation by Instagram:
https://aconexaodigital.com/aula-cert...
Recommended Videos
👉🏼 How to calculate the cost per lead? • TRÁFEGO PAGO - Como calcular o custo por l...
👉🏼 Creating a BM from scratch
• Facebook ads | Criando uma BM do zero | Au...
👉🏼Pixelyousite - how to install
• Facebook ads | Como Instalar o Pixel do Fa...
👉🏼 How to change the payment method to postpaid in Google ads
• Como mudar uma conta para PÓS PAGO no GOOG...
Recommended Playlists
👉🏼Paid Traffic
• Gestão de Tráfego do Zero | Como fazer Ges...
👉🏼Google Analytics and Tag Manager
• Google Tag Manager e Google Analytics 4 na...
👉🏼 Marketing Automation
• Expert em Automação - Escale seus negócios...
👉🏼Active Campaign from scratch
• Certificação em E-mail Marketing | Active ...
In today's video, I'll show you how to solve a problem within Google Ads when it only displays the GA4 tag. This prevents you from getting the ID and conversion label to configure via Tag Manager. I'll teach you how to reverse this and create the metric correctly.
This topic came up because Rodrigo Mendes asked me in the comments why the option to configure with Tag Manager didn't appear on his Google account. It turns out that he probably configured the tag as being from GA4, and when this happens, you need to reverse the process.
If you are creating a conversion in Google Ads and can't see the ID and label to use them in Tag Manager, I'll show you the solution. I already have my Google Ads account linked to GA4 and I created two metrics. In fact, there is a previous video about this, which I will make available at the end.
Now, I'm going to simulate the creation of a goal in Google Ads to show you how to solve this problem. Before that, if you're just arriving, don't forget to like, share, activate the bell and subscribe to the channel. If the video helps you, leave a comment!
In the configuration, when creating a conversion action, Google will automatically identify the GA4 tag. If you try to edit it, you will see that the option to use Tag Manager disappears. This happens because Google prioritizes the GA4 tag for certain interactions.
I'll show you how to fix this: when creating a new conversion, just go to the "Edit" option, click "Verify" and change the source to the Google Ads tag. Then, when you continue, the system will once again display the conversion ID and label required by Tag Manager.
If for some reason you need to go back to the GA4 configuration, the process is the same, but you'll have to choose the GA4 tag again when editing. This adjustment ensures that you can work with both Google Ads directly and with GA4, depending on the needs of your project or your client.
I hope this was clear! I'm going to send this video to Rodrigo and I hope it helps other people with the same question. If you liked it, comment here, because I can bring more videos based on your questions. Don't forget to like, share and subscribe to the channel. Thanks for watching and see you in the next video!
In this video:
00:01 Introduction to the problem in Google Ads and GA4
00:43 Question from Rodrigo and explanation of the common error
02:22 Demonstration of the configuration in Google Ads
03:09 How to identify and correct the GA4 tag
04:55 Getting the conversion ID and label in Tag Manager
06:48 What happens when the conversion is linked to GA4
08:01 How to revert the configuration and use the Google Ads tag
08:49 Closing and invitation to interact
#googletag #googleads #ga4 #paidtraffic #trafficmanagement