Here's how to create a spiral zoom effect in Premiere Pro.
Step 1:
Select your clip and open Effect Controls panel.
Step 2:
Set Scale property to 120 percent.
Step 3:
Double-click preview screen to reveal anchor point controls. Position the blue anchor point on your desired focal point.
Step 4:
Set initial Rotation value to -5 degrees.
Step 5:
Enable keyframes for both Scale and Rotation properties by clicking their stopwatch icons.
Step 6:
Move forward a few seconds in timeline. Increase Scale to 140 percent and change Rotation to +5 degrees.
Premiere will automatically create smooth animation between these values, producing a dynamic spiral zoom effect focused on your chosen point.