Google Analytics 4 (GA4) Migration
The Google Analytics 4 (GA4) Migration process can be a bit intimidating if you're not familiar with what's going on at Google Analytics as of late.
As the nature of the internet and data tracking continuously change, the Google Analytics team is working to keep their data tracking relevant in this fast paced world.
This leads Google to roll out a new version of Google Analytics every so often in order to keep up with the times (so to speak). With this latest update to Google Analytics 4 (GA4) there are a lot of people scratching their heads wondering what in the world is going on.
So, I wanted to create this video to walk you through what I'm seeing as the quickest and easier way to ensure that you have Google Analytics 4 set up and collecting data before Universal Analytics (GA3) stops tracking data.
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