The Framework That Turns Data into Profit (Not Just Reports)
Two companies. Same data. Same technology. Same problem. One spent €290,000 and 8 months. The other spent €55,000 and 7 weeks, and was profitable within 3 months. The difference was not the budget. It was the sequence.
In this video, I walk you through the DECIDE framework, the 6-step Business Intelligence framework I've developed over 35 years working with mid-sized companies. I'll show you how it works without AI, and how AI makes each step dramatically faster and better.
You will see why many BI initiatives produce dashboards nobody uses, and how to avoid it using the DECIDE framework:
Discover where value actually lives,
Engage the people who make the decisions,
Clarify the precise questions worth answering,
Illustrate the solution before any code is written,
Develop on a solid blueprint, and
Embed the system into how decisions really get made.
For business leaders: this is how data-driven decision-making stops being a slogan and starts paying for itself.
For BI professionals: this is how Business Intelligence works when it is built around decisions instead of data.
▶ Chapters
00:00 Introduction and the two companies
01:11 Why BI projects fail: the tool-first trap
02:00 Who this framework is for
02:11 D · Discover: Which decision will move the needle most?
03:47 E · Engage: Who actually makes decisions and how?
06:39 C · Clarify: Turning fuzzy needs into precise questions
10:23 I · Illustrate: Design before you build
14:47 D · Develop: Where the technology finally enters
17:56 E · Embed: Making intelligence a habit, not a tool
22:42 The Diagnostic: Which step did YOU skip?
23:06 Get the sequence right
▶ The DECIDE book by Feliks Golenko
The complete framework with examples, templates, and the AI-assisted version of every step: https://feliksgolenko.com/book/
▶ MultiBase: AI-driven BI for mid-sized companies
https://multibase.de/
▶ Book a 30-minute Gameplan Session to review your data and uncover opportunities for more profitable action.
https://calendly.com/feliksgolenko/30min
▶ Connect with Feliks on LinkedIn
/ feliks-golenko
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