Price Waterfall 05: Manipulating the Data to Create the Graph
The price waterfall shows the variation in and depth of discounts and rebates. It is a critical visualization for understanding your commercial policy and variation by different market segments and variables. Learn how and why to create them in this series of lessons.
Nathan L. Phipps is a Consultant at Wiglaf Pricing. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy.
Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is a Certified Pricing Professional (CPP), and he is based in Chicago, Illinois.