Meta Keywords in SEO | What Developers Should Know in ASP.NET Core MVC
Meta keywords are mostly obsolete in modern SEO, but they are not completely irrelevant everywhere. Google says it does not use the keywords meta tag in web ranking, Bing has said the tag is dead in terms of SEO value, and Yandex still documents that the keywords meta tag can be used when determining a page’s relevance to search queries.
In this episode of Technical SEO in ASP.NET Core MVC, I break down what the meta keywords tag is, why it lost value in Western SEO, and where it may still matter if you target regional search engines. Yandex officially still takes the tag into account, and current Baidu-focused SEO guides still often recommend considering meta keywords for China-facing optimization.
0:00 - Introduction
0:10 - Description
1:59 - Basic Meta Keywords
4:47 - Conclusion
What you’ll learn:
What the meta keywords tag is and how it was used historically. Google explains that the tag became heavily abused, which is one reason it stopped being useful in mainstream search.
Why Google does not use it. Google explicitly says the keywords meta tag has no effect in its web search ranking.
Why Bing is not a good reason to keep it for mainstream SEO. Bing’s webmaster blog says the meta keyword tag is dead in terms of SEO value.
Why the story is different in some regional markets. Yandex says the keywords meta tag can be used when determining page relevance to search queries.
How to think about Baidu and Eastern-market targeting. Current Baidu SEO guides still mention meta keywords as part of China-focused optimization, so the decision can depend on the market you serve.
If you build ASP.NET Core MVC websites, this video helps you decide whether meta keywords are worth adding at all, and whether that answer changes when your audience is outside Google-first markets. For most Western SEO projects, your effort is better spent on elements Google and Bing actually use, while Yandex-targeted projects may justify keeping the tag in a limited, disciplined way.
#SEO #TechnicalSEO #ASPNETCore
Sample Code
Meta Keywords: https://l.samayas.eu/M1CVDLOhH9?P=YT&...
Follow me on X: https://l.samayas.eu/jo3eaYEf3E?P=YT&...
Buy me a Coffee: https://l.samayas.eu/jX6xL7EWhd?P=YT&...
Studio Equipment
Camera Sony Alpha ZV-E10 II: https://l.samayas.eu/k7y90TREl0?P=YT&...
Secondary Camera Obsbot Tail Air: https://l.samayas.eu/iFQu9WfmCw?P=YT&...
Elgato Prompter: https://l.samayas.eu/fHVrqqXtSc?P=YT&...
Microphone Rode Wireless GO II: https://l.samayas.eu/afBINjiBXN?P=YT&...