Cloud Moving to Crowd - 10 Inevitable Changes in Pharma 2015
Hosted & moderated by Richie Etwaru, Chief Digital Officer @CegedimRM
How can pharma leverage “The Crowd” – the masses collaborating on social networks, shifting healthcare supply and demand?
Today’s educated patient not only conducts health-related research online, but is also more willing to share personal information, with the expectation that they will get something in return. Les Jordan, Director of Life Sciences IT Consulting for Quintiles, Krishnan Sridharan, Senior Vice President for Physicians Interactive, and moderator, Richie Etwaru, Chief Digital Officer at Cegedim discuss the recent phenomenon of “the wisdom of the crowd,” and the ability of the crowd to learn more - faster - through network ecosystems.
The three industry leaders examine the value of crowd sourcing in pharmaceutical R&D and innovation, and how it can change the economics of the industry. Empowered by an increased focus on patient engagement and outcomes, the crowd is demanding quicker and more accurate diagnoses and treatment, forcing the healthcare industry to change the way it supplies products, services and information.