In this video, Teagan from Blue Sense Digital goes through a Display Retargeting strategy to run on Google ads and maximize your impression share for your existing customer audience. Given that Google bills per click and not per impression this is a great way to essentially capitalize on 'free' impressions across the Google Display network. Teagan also goes through the specific campaigns settings that you should be aware of when running this strategy as well as some you need ways to monitor the performance.
Learn more about eCommerce Consultancy, Strategy and Performance Marketing here: https://www.bluesensedigital.com.au/
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