Qualitative Research Methods in Media Accessibility: Focus Groups and Interviews
Anna Matamala (Universidad Autònoma de Barcelona, Spain) gave this lecture at the LEAD ME Summer Training School Warsaw 2021 online.
Focus groups and interviews are two research methods often used to gather data in user-centric media accessibility research projects. Focus groups and interviews allow researchers to gather the subjective points of view of participants and are often used to complement quantitative data. This session will take a very practical approach: the main features of focus groups and interviews will be presented, and specific advice on how to plan, develop and analyse data gathered through these qualitative methods will be given. Examples from funded H2020 projects will be presented to illustrate how these methods have been used in media accessibility research.
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This publication is based upon the work from COST Action LEAD ME CA19142, supported by COST (European Cooperation in Science and Technology) and is funded by the Horizon 2020 Framework Programme of the European Union.