Call Extension in Google Ads (Adwords)
Convertkit: http://mbsy.co/convertkit/33028316
Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.
Google Ads may set up automated call extensions when your website has a phone number and your business goals include getting people to call you.