Duane Forrester: Evolving SEO Strategy for the Generative-AI World | Episode 32
SEO has always been difficult, but generative AI takes things to an entirely new level.
Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he developed company AI strategy. He also helped launch the schema.org structured-data standard.
Duane offers plenty of AI-specific advice about how to navigate the new search landscape. But he also says that the foundations of good SEO are still grounded in timeless digital best practices: understanding your customers' needs and intentions and consistently giving them good content and helpful user experiences.
https://contentandai.com/duane-forres...