How to Add Shipping Rates in Google Merchant Center (Step by Step Guide)
Hello everyone, Emmanuel from FeedArmy here 👋 In this video, I'll walk you through the two main ways to add your shipping rates in Google Merchant Center, directly through the Merchant Center UI and via your product feed.
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You'll learn:
✅ Where to find the new shipping settings in the updated UI
✅ How to create and manage shipping policies in Merchant Center
✅ How to set up shipping attributes in your feed (Google Sheets, TSV, XML, etc.)
✅ The rules for handling time, transit time, and currency matching
✅ How to apply shipping labels and promo shipping options
✅ Tips to avoid common mistakes (like currency mismatches and Shopify overwrites)
✅ How to troubleshoot errors and override feed-level shipping settings
Whether you offer standard delivery, express options, or free shipping promotions, this tutorial covers everything you need to know to stay compliant and keep your Google Shopping listings accurate.
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