EP 1: Storytelling, Strategy & the Death of Silos in Modern Marketing |
What happens when creativity, data, and execution finally align?
In this premiere episode of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down the real reason modern marketing teams struggle to scale: silos.
We explore:
-Why storytelling without strategy doesn’t move the needle
-How the marketing funnel is broken (and what replaces it)
-The role of AI, curiosity, and first-party data in shaping growth
-Why retention is acquisition
-What the best CMOs do differently
Whether you're a creative, strategist, or growth leader, this episode will reshape how you think about audience-building, campaign structure, and cross-functional alignment.
Connect with Anish: / anishraul
Connect with Jinx: / ajinkyaj
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