What is a "Product?" - Core Value, Actual Product, Associated Benefits & More
What makes up a product? It is not just the physical object that you buy, it is a core value that the product must fulfill, a car must transport you, a phone must help you communicate, then there is the actual physical product, like your iPhone, then we look at the associated benefits of the product, when you buy a German car it has the image of "German Engineering" and if you buy an Italian sweater, it has Italian style.
Filmed in Paris, France
Copyright Mark Wolters 2019
#marketing #principlesofmarketing #productmarketing
Topic 10: Branding
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