Using Tag Assistant to Verify GA4 & UA Firing (GTM Tutorial)
This video demonstrates GA4 event tracking using Google Tag Manager and Google Tag Assistant. In just under a minute, Dr. David Wank shows how to check if your GA4, Universal Analytics (UA), and other tags are firing correctly with each page load. Learn how to debug tag containers and validate data in real-time.
What you'll learn:
How to connect your site to Tag Assistant
How to verify UA and GA4 tags
Diagnosing what tags fire with each page load
Using Tag Manager to identify active scripts
Real-time troubleshooting techniques
TIMESTAMPS
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00:00 – Connecting the Domain & Tag Assistant
00:18 – Understanding Page Views in Universal Analytics
00:37 – Tracking GA4 Page Views with Tag Manager
00:49 – Debugging Multiple Events in Tag Assistant
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