How to Scale Personalization Across the Digital Experience
In this webinar, Drift's Head of Digital Marketing, Caitlin Seele, and AI Group Product Manager, Lauren Creedon, are joined by Uberflip's VP of Product, Jason Dea, to talk about how marketing teams can scale their personalization programs across the digital experience with the power of AI.
Specifically, Caitlin, Lauren and Jason highlight:
#1 Exactly how AI has changed how we live, work, and do business
#2 Tips you can steal to better understand the customer journey and drive deeper engagement
#3 How we use AI to speed up processes and achieve higher ROI
By the end of this webinar, you'll feel empowered to implement AI into your own digital experiences and deliver more personalized experiences for your buyers.
Jump to:
(0:30) Introductions
(1:48) What is Uberflip
(2:21) Uberflip's framework for go-to-market excellence
(7:07) What data tells us about personalization
(9:14) What making something "personal" really means at Drift and Uberflip
(9:59) An example of what a personalized conversation looks like
(11:59) How to personalize messages across a variety of different channels
(12:14) Uber's view of personalization
(14:20) What today's buyers expect from personalization
(15:00) How to personalize the buying experience through content
(18:03) How AI can help you create even more personalized chat experiences
(21:25) The problems marketing and sales are trying to solve with artificial intelligence
(24:31) How humans fit into the data and AI equation
(27:45) How Drift AI routes conversations
(30:00) AI Use Case at Zenefits
(30:45) AI Use Case at Okta
(34:11) AI Use Case at Snowflake
(36:17) What B2B can learn from B2C
(38:51) Lauren's final thoughts on AI and personalization
Subscribe to Drift: https://goo.gl/2pRvjN
#Drift #Uberflip #Personalization #DigitalExperiences
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.
At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.
Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.
Learn more: https://www.drift.com/