Mohamed Haouache, PopUp Immo | WIRED Retail | WIRED

Опубликовано: 09 Май 2026
на канале: WIRED Podcasts
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"We launched PopUp Immo out of frustration," Mohamed Haouache, co-founder of PopUp Immo told WIRED Retail. Haouache was in New York trying to launch a business but couldn't find short-term retail space at a reasonable price. It was the middle of the financial crisis. So he decided to start a site that matches retailers with landlords for short term rentals.
In a marble-pillared drawing room at the St Pancras Renaissance Hotel, 16 startups entered a pitch battle to convince three judges that they should be given the closing slot on the WIRED Retail 2015 main stage.
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On the judging panel were Rowland Manthorpe, associate editor of WIRED, Bindi Karia, a startup expert, mentor and financier, and Cheyney Robinson, chief creative officer of Europe at IBM Interactive Experience. With a nine minute slot each, the retail businesses took the stage and made their pitches to a full room.

The Shoppable World: http://wired.uk/qciTt5
Delivery and payments: http://wired.uk/T9Jf5f
Cool tools for commerce: http://wired.uk/N8MYhv
The future of data analytics: http://wired.uk/jtu1t6

WIRED Retail is our annual exploration of the ever-changing world of commerce, featuring leading technologists, entrepreneurs and creatives innovating in sectors as diverse as robotics, virtual reality and the future of home delivery. For all our coverage from the event, head over to our WIRED Retail hub. http://www.wired.co.uk/wired-retail-2015

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Mohamed Haouache, PopUp Immo | WIRED Retail | WIRED
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